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Thursday, November 25, 2004 |
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Hong Kong Disneyland to be a Major Highlight at CITM
Magic begins on September 12, 2005
SHANGHAI (November 25, 2004) - With less than a year to go before it welcomes its first guests, Hong Kong Disneyland will be building on the mounting anticipation among mainland Chinese visitors by showcasing the magical experiences in store to international travel industry members attending the China International Travel Mart (CITM).
Two days after making its exciting opening day announcement, the marketing and sales team from Hong Kong Disneyland will be attending CITM which will be held in Shanghai from November 25-28.
Hong Kong Disneyland Vice President Marketing and Sales, Roy Tan Hardy, said he was looking forward to meeting with the travel industry from China and around the region and sharing with them the exciting opportunities the park will bring to their business.
Tan Hardy said: "Hong Kong Disneyland will be an attraction unlike anything else in this part of the world. It will be a complete entertainment experience for the whole family to enjoy.
"Disney's signature entertainment - the feature attractions, fireworks shows, a 3-D movie, Broadway quality stage shows will all be showcased. Guests will be able to indulge in a variety of cuisines and come face to face with their favorite Disney characters.
"From opening day onwards, guests will be able to go on a journey full of magic and wonder as they step into the world of yesterday and tomorrow, and peep through a looking glass into a land of fantasy and imagination.
"Feedback from travel agents and tour operators so far has been very positive. As we work towards the grand opening of Hong Kong Disneyland, we look forward to developing even stronger partnerships with them to help create exciting and memorable holiday packages for our guests.
"We have also been very encouraged by the significant number of enquiries we have received for meetings, conferences and incentive groups.
"These have ranged from parties of 50 to 1,500, with the largest being a party for 20,000 guests, and for events as far out as 2008. These enquiries are coming from Taiwan, Malaysia, Singapore, China and as far away as Australia, Germany and the U.S."
Hong Kong Disneyland's booth at CITM will be a replica of the park's centerpiece - Sleeping Beauty Castle. The castle will soar high above the ground and will undoubtedly be a focal point of the show.
Hong Kong Disneyland's marketing and sales team will be taking advantage of CITM to discuss business opportunities with the travel industry. One third of the estimated 5.6 million visitors in the first year of operation are expected to come from the mainland, one third from local Hong Kong residents and one third from the rest of Asia.
Experiencing the Magic
Hong Kong Disneyland will provide a full day's program of magical adventures across Main Street U.S.A. and three themed lands - Fantasyland, Tomorrowland and Adventureland. There are no additional charges for individual attractions or entertainment.
Guests will first enter Hong Kong Disneyland through Main Street, U.S.A., designed after quintessential small town America and evoking a time gone by when the gas lamp was giving way to electricity and the "horseless carriage" was the latest novelty.
Its nostalgic design will help transport guests from the every day world into a "magic kingdom" where they can then venture into the three themed lands.
Rising proudly above Main Street U.S.A. is Sleeping Beauty Castle, the gateway to Fantasyland where the colorful, whimsical, "once-upon-a-time" settings of Disney's animated classics come to life.
Here guests can indulge their childhood fantasies by riding on Disney's world famous "Dumbo the Flying Elephant"; the "Mad Hatter Tea Cups", the majestic Cinderella Carousel and "The Many Adventures of Winnie the Pooh."
Guests will also be able to enjoy the 3-D animated feature film, Mickey's PhilharMagic, that will take the audience through an interactive experience featuring the head Mouse and other favorite Disney characters.
In Fantasy Gardens, a unique attraction designed specially for Hong Kong Disneyland, guests will have the opportunity to meet their all time favorite characters including Mickey Mouse, Winnie the Pooh and many of their Disney friends.
Over in Adventureland, guests will begin a journey into the exotic regions of the Asian and African jungles. Here guests can take a daring ride on a jungle river cruise, and explore many other attractions including a whole island devoted to the "King of the Jungle" - Tarzan - and his rustic tree-house.
Adventureland is also home to the 2,200 seat Theater-in-the-Wild, which is one of the most technically advanced theatrical venues in any Disney Park. It is here that guests can take in the Disney musical stage spectacular - Festivals of the Lion King.
For guests seeking a hint of the future, Tomorrowland will offer a world filled with science fiction and soaring space adventures. Taking a whole new approach to Tomorrowland that will be different from any other Disney theme park, Walt Disney Imagineers have created an entire land that becomes an Intergalactic Spaceport - and every restaurant, shop and attraction will be filled with robots, rocket ships or floating planets. Guests will be treated to the warp-speed adventure of "Space Mountain"; fly their own flying saucer in the attraction "Orbitron" and blast off with "Buzz Lightyear Astro Blasters".
Dining and Merchantainment
In addition to the Park's featured attractions and signature entertainment, Hong Kong Disneyland will offer a diverse range of food at eight restaurants, three of which will be table service restaurants and five of which will be self-service eateries, totaling 2,900 seats.
Each restaurant will be themed to match the unique, immersive atmosphere of its land, behind Hong Kong Disneyland's belief that food is part of the guest experience and of the "magic at work" inside the Park.
Hong Kong Disneyland's food and beverage team has carefully designed the Park's menus to feature popular dishes from different parts of Asia - from the Northwest, the Jiangnan region and Guangdong province in Mainland China, to Southeast Asia and Japan. Different kitchens in the Park's various restaurants will feature different styles of cooking, such as Steam Kitchens, which will serve dim sum and steamed dishes, Wok Kitchens, which will serve stir fries, as well as Curry, Noodle, and BBQ Kitchens.
Guests looking for a special Hong Kong Disneyland memento will be able to indulge in 11 specialty stores selling an exclusive and unique collection of Disney memorabilia and souvenirs. Over 5,000 kinds of products will be available - ranging from plush, apparel and confectionaries to souvenirs, most of which will only be available at Hong Kong Disneyland.
Disney-style Hotels
The resort will feature two Disney-style hotels - the flagship Hong Kong Disneyland Hotel and Disney's Hollywood Hotel. The Hong Kong Disneyland Hotel, comprising 400 rooms, is set in grand Victorian design built on the shores of the South China Sea. The Disneyland Hotel is patterned after the Grand Floridian Beach Resort at Walt Disney World in Florida.
The hotel will feature two restaurants, several specialty shops, a lounge and tea area, a spa, 15 suites, meeting and convention space (including a grand ballroom), a wedding gazebo and lushly landscaped grounds that will feature formal gardens and a maze in the shape of Mickey Mouse's head.
Disney's Hollywood Hotel, designed with an Art Deco exterior and features motifs of Disney's world-famous mouse, is a tribute to the heyday of the movie-making capital of the world.
This sleek resort hotel will incorporate elements of Streamline Moderne architecture while capturing the whimsical spirit of Hollywood - not only in its design, but in an outdoor plaza of walkways named after famous Hollywood freeways and boulevards, a piano-shaped swimming pool and iconic representations of well-known Southern California landmarks.
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About Hong Kong Disneyland
The Hong Kong Disneyland project was announced in 1999 as a venture between The Walt Disney Company and the Hong Kong SAR Government. With the completion of reclamation for Hong Kong Disneyland Phase I by the Hong Kong SAR Government, theme park and resort construction began in January 2003, with the project now scheduled to open on 12th September, 2005. At opening day, Hong Kong Disneyland will comprise a theme park and two hotels.
The Phase I build-out includes a projected 10 million annual visitor Disneyland-style theme park, 2,100 hotel rooms, and an area for retail, dining and entertainment. The project is estimated to create 18,000 new jobs at opening (both Disney and other employment) growing to 36,000 once the first park reaches build-out. The Hong Kong SAR Government estimated that the first phase of the project will generate a present economic value of HK$148 billion (US$19 billion) in benefits to Hong Kong over a 40-year period.
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